Hijacking Campaign 2010 - Information on New Prosperity Foundation

Hijacking Campaign 2010

New Prosperity Foundation

Posted: October 29, 2010
Updated: January 17, 2014


The New Prosperity Foundation is a Chicago-based phony issue ad group created in 2009 that attracted support from some of  former President George Bush's top fundraisers.  The group's mission is to help Republicans get elected in 10 Midwestern states, including Wisconsin, according to its website. 

In 2010 the group's co-chairmen were two prominent Chicago businessmen - Gregory Baise, head of the Illinois Manufacturers Association and a former state transportation secretary, and Ronald Gidwitz, a 2006 unsuccessful Illinois governor candidate and 2004 "Bush Pioneer," meaning he raised at least $100,000 for the Bush-Cheney reelection effort.

The group kicked off its Wisconsin efforts at the federal level in August with a $50,000 media buy against Democrat Julie Lassa, who faced Republican Sean Duffy for Wisconsin's 7th Congressional District seat, a seat left open by the retirement of Democrat Dave Obey after representing that district for 42 years.

Only days before the November 2 election the group reported spending $17,000 on a radio ad in support of incumbent Republican Attorney General J.B. Van Hollen.