One Wisconsin Now
Posted: June 25, 2010
Updated: January 17, 2014
No Spending Estimate*
One Wisconsin Now is a liberal, Madison-based research and advocacy group created in 2006 that routinely assails state and federal Republican officeholders and candidates, as well as conservative ideological groups, business groups and other special interests on an array of issues including taxes, health care and education. Unlike many other groups that are vocal only around election time, One Wisconsin Now has been a permanent year-around fixture in Wisconsin politics.
The group has a four-member staff led by a former reporter, Scot Ross, a former secretary of state candidate who has worked for the state Democratic Party, the left-leaning America Coming Together, two statewide political campaigns and the state Department of Justice.
One Wisconsin Now used press releases, petitions and complaints to go after Republican candidates for statewide office and the legislature in the 2006 and 2008 fall elections as well as the spring Supreme Court campaigns of Justices Annette Ziegler in 2007 and Michael Gableman in 2008.
In May and June 2010, the group launched 30-second and 52-second videos on YouTube attacking Republican candidates for governor Mark Neumann and Scott Walker. The videos resemble negative broadcast ads sponsored by phony issue ad groups. One Wisconsin Now's videos criticize Neumann and Walker for their proposals to cut taxes for businesses and wealthy taxpayers and reduce government spending for health care, public safety and other state services and programs.
*As One Wisconsin Now's activities were limited to online videos, no estimate is provided.