Hijacking Campaign 2022 | Independent Expenditures | Issue Ads | Candidates | Offices | Campaign 2022
Posted: August 16, 2022
Updated: March 22, 2024
Spending: $26,612,834*
This is a new outside electioneering group run by the Democratic Governors Association (DGA) to support the reelection of incumbent Democratic Gov. Tony Evers.
The DGA is a national group that raises and spends unlimited amounts of money from special interests to elect Democratic candidates for governor across the country.
In the 2018 Wisconsin race for governor, the DGA used a phony issue ad group called A Stronger Wisconsin to pepper the airwaves with television ads from late August until Election Day. The ads attacked incumbent GOP Gov. Scott Walker, who lost to Evers. The DGA was the biggest spender among outside electioneering groups in the 2018 elections, doling out $13.45 million to back Evers.
The DGA and its partisan counterpart, the Republican Governors Association (RGA) were among the top outside spending groups in Wisconsin legislative and statewide elections since 2010.
In May 2022, the DGA announced it had reserved $21 million in television ad buys throughout the state. A review of ad buys at more than 30 Wisconsin television stations by the Wisconsin Democracy Campaign found more than $11 million in reservations from Aug. 9 through Nov. 7.
In mid-August, the Alliance sponsored a 30-second television ad that claimed GOP candidate for governor Tim Michels was pushing a political agenda too radical and divisive for Wisconsin. The narrator says at the end of the ad that listeners should reject Michels’ politics because “it’s not his Wisconsin. It’s yours.”
The Alliance also sponsored two digital ads in mid-August – here and here – that claimed Michels would sign a bill, which Evers vetoed, that would allow guns on school grounds.
In late August, the Alliance released a 30-second ad that criticized Michels for supporting an 1849 state law that bans abortions even in cases of rape and incest and jails doctors who perform abortions.
In early September, the group sponsored a 30-second television ad that accused Michels of funding a group through his family foundation that uses cell phone data to track women when they are near abortion clinics.
In late September, the Alliance sponsored a 30-second ad that criticized Michels after media reports about lawsuits and claims of sexual harassment by female employees at his family-owned Michels Corp.
In mid-October, the group launched two ads attacking Michels a second time for sexual harassment complaints filed against his company and for his position on abortion.
One ad criticized Michels based on news reports about sexual harassment lawsuits filed by female employees at Michels's construction company. A second ad criticized Michels for his opposition to abortion with no exceptions and for using his family foundation to fund groups that use cell phone data to track women near abortion clinics.
A week before the election, the group sponsored another ad criticizing Michels for claims of sexual harassment against his family-owned construction company by female employees.
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*Spending figures are derived from financial reports the organization filed with the IRS.