Hijacking Campaign 2025 | Independent Expenditures | Issue Ads | Candidates | Campaign 2025
Posted: February 19, 2025
Updated: April 1, 2025
Oath • Spending
A Better Wisconsin Together Political Fund is the independent expenditure arm of A Better Wisconsin Together, an organization that supports Democratic and left-leaning candidates for the legislature, statewide and local offices. First active in the 2020 Wisconsin State Supreme Court election, A Better Wisconsin Together has since spent over $19.7 million on independent expenditures and issue ads in Wisconsin state elections as of the end of 2024.
The committee first reported making independent expenditures in the 2025 Wisconsin State Supreme Court election four days before the spring primaries held on February 18. The committee spent over $258,000 for online advertising to oppose Waukesha Circuit Court Judge and erstwhile Republican state attorney general Brad Schimel.
Schimel faces Dane County Circuit Court Judge Susan Crawford in the April 1st election for an open seat on the state’s high court. Because the retiring justice is a member of the court’s current 4-3 liberal majority, the outcome of the election will determine the ideological direction of the court. Since there are only two candidates for the position, there was no primary for the court election.
At the beginning of the first week, the committee reported spending another $550,000 for online ads opposing Schimel.
At the beginning of March, A Better Wisconsin reported spending over another $1.5 million on television and online advertising to support Crawford and oppose Schimel.
About three weeks before the April 1st election, the group reported spending another $625,000 for online ads against Schimel.
Two weeks before the April election A Better Wisconsin reported spending nearly $1.67 million for online ads and mailers opposing Schimel and supporting Crawford. At the same time, the group reported it had started spending in the concurrent Wisconsin State Superintendent of Public instruction election with $825,000 going towards ads to support the incumbent, Jill Underly, and oppose her opponent, educational consultant and former charter school lobbyist Britanny Kinser. This office, like that of the court, is officially nonpartisan but Underly is supported by Democrats and Kinser by Republicans.
Twelve days out from the election, the committee spending over half a million dollars for mailers opposing Schimel in the court race.
Nine days before the April election, A Better Wisconsin reported spending $275,000 for online and television advertising to oppose Kinser for school superintendent. The ads claims that Kinser's policies as a former charter school administrator put students in danger.
A week from election day, the committee reported spending another $2.6 million for online and television ads in the court race and $300,000 for television ads in the other.
Five days before the election, A Better Wisconsin reported spending about another $708,500 for televsion and online advertising in to support Crawford and oppose Schimel in the court race. A day later it reported another $3,000 for online advertising in opposition to Schimel. The ads attack Schimel for going easy on sex offenders, his stance on abortion rights, corruption and links to Elon Musk and President Donald Trump. More of the ads can be seen here, here and here.
A day before the election, it reported another $7,000 for online advertising against Schimel.
A Better Wisconsin had already started running issue ads against Schimel before it first reported independent spending.
Last active election: 2024
This organization is registered with the Wisconsin Ethics Commission as an independent expenditure committee following the January 2010 U.S. Supreme Court ruling in Citizens United v. FEC.