Hijacking Campaign 2020 | Independent Expenditures | Issue Ads | Candidates | Offices | Campaign 2020
Posted: March 17, 2020
Updated: June 24, 2021
Fall: Oath • Spending
Spring: Oath • Spending
This is a new outside electioneering group created to back Democratic and liberal candidates. The Monona-based group is associated with One Wisconsin Now, a liberal advocacy group.
Among Better Wisconsin’s leaders is Michelle McGrorty, the former executive director of the Greater Wisconsin Committee (GWC). GWC is a longtime backer of Democratic and liberal candidates in Wisconsin legislative and statewide elections.
In 2020 Better Wisconsin made independent expenditures in the fall legislative and spring Wisconsin State Supreme Court elections.
Fall Election
In mid-September 2020, the committee first reported independent spending in the form of nearly $30,000 for "website" guides to support Democratic candidates in 14 State Senate and 81 Assembly districts, regardless of whether or not they had any opposition.
By the time of the election Better Wisconsin had reported spending over $2 million, all but $100,000 devoted to online advertising and web development. The remaining $100,000 was for television ads opposing Assembly Speaker Robin Vos, of Rochester, in the 63rd, the only Assembly district where Better Wisconsin's spending reached five figures.
The other three races where the group's spending reached five figures were all in the Senate:
- Over $355,000 in the 8th backing Democratic challenger Neal Plotkin against Republican incumbent Alberta Darling, first elected to the seat in 1992.
- Over $285,000 in the open 32nd supporting Democrat Brad Paff against Republican Dan Kapanke. Kapanke had held the seat from 2005 until he was unseated by the retiring incumbent, Democrat Jennifer Shilling, in a 2011 recall election.
- Over $225,000 in the open 30th to back Democrat Jonathan Hansen. The nephew of the retiring incumbent, Democrat Dave Hansen, he faced GOP candidate Eric Wimberger. Wimberger had previously challenged for the seat in 2016.
Better Wisconsin reported independent expenditures in the following Senate districts: 4th, 6th, 8th, 10th, 12th, 14th, 16th, 18th, 22nd, 24th, 26th, 28th, 30th and the 32nd.
Better Wisconsin reported independent expenditures in these Assembly districts: 1st, 2nd, 3rd, 4th, 7th, 8th, 9th, 10th, 11th, 12th, 13th, 14th, 15th, 16th, 17th, 18th, 19th, 20th, 21st, 23rd, 24th, 26th, 28th, 29th, 30th, 31st, 32nd, 33rd, 34th, 35th, 37th, 38th, 39th, 40th, 41st, 42nd, 43rd, 44th, 45th, 46th, 47th, 48th, 49th, 50th, 51st, 54th, 55th, 56th, 57th, 62nd, 63rd, 64th, 65th, 66th, 67th, 68th, 69th, 70th, 71st, 72nd, 73rd, 74th, 75th, 76th, 77th, 78th, 79th, 80th, 81st, 82nd, 85th, 88th, 89th, 90th, 91st, 92nd, 93rd, 94th, 95th, 96th and 97th.
Spring Election
About three weeks before the April 7 spring elections, Better Wisconsin first filed paperwork with the state showing it had spent $500,000 on digital ads in the Wisconsin Supreme Court race. The group supported Dane County Circuit Judge Jill Karofsky against incumbent Justice Dan Kelly. Appointed to the high court in 2016 by Republican Gov. Scott Walker, this was Kelly's first election. He lost to Karofsky.
The organization reported spending a total of nearly $1.9 million for mailers, television and digial adverstising in support of Karofsky.
Some of the group's digital ads attacked Kelly for routinely siding with conservatives in the court's rulings, like here and here.
This organization is registered with the Wisconsin Ethics Commission as an independent expenditure committee following the January 2010 U.S. Supreme Court ruling in Citizens United v. FEC.