Hijacking Campaign 2020 | Independent Expenditures | Issue Ads | Candidates | Offices | Campaign 2020
Posted: March 27, 2020
Updated: June 24, 2021
Wisconsin Manufacturers & Commerce (WMC) is the state’s largest business organization. WMC is also one of the most powerful special interest groups in Wisconsin because of the millions of dollars it routinely spends on lobbying and electioneering activities.
WMC routinely supports Republican and conservative candidates for statewide office and the legislature. The group generally sponsors negative broadcast ads that smear Democratic candidates or praise Republican and conservative candidates.
Between January 2010 and April 2020, the group secretly raised and spent more than $26 million on phony issue ads and independent expenditures, making it one of the leaders in outside electioneering activities.
WMC ran issue ads in both the 2020 fall legislative elections and spring Wisconsin State Supreme Court elections. WMC Jobs Fund made independent expenditures in the fall elections.
Note: Organizations are not required to report issue ad spending so all dollar figures are estimates.
Fall Election
From mid-September through Election Day, WMC spent an estimated $760,000 on television ads in the Milwaukee, La Crosse, and Eau Claire television markets to support incumbent GOP Sen. Alberta Darling, River Hills, in the 8th Senate District race and Republican Dan Kapanke in the open 32nd Senate District race. The latter seat had been held by Democrats since a 2011 recall election.
WMC’s 30-second television ad in the 32nd Senate race accused Democrat Brad Pfaff of supporting new restrictions on farming shortly before he was fired by the GOP-controlled Senate as Democratic Gov. Tony Evers' agriculture secretary.
In mid-September, the group distributed a mailer at an estimated cost of $15,000 attacking Democratic legislative candidate Jeff Johnson on taxes. Johnson was trying to unseat Republican incumbent Patrick Snyder in the 85th Assembly District in Wausau.
WMC Jobs Fund made independent expenditures in the fall elections.
Spring Election
A little less than two weeks before the April 7 spring elections, WMC sponsored a television ad accusing Dane County Circuit Judge Jill Karofsky of seeking or imposing light sentences on child sexual predators and granting plea bargains for repeat offenders as a judge and former prosecutor.
The Wisconsin Democracy Campaign estimates WMC spent about $1.1 million to produce and sponsor its phony issue ad which ran in the Green Bay, Madison, and Milwaukee TV markets. Groups engaging in phony issue ad activity may keep their fundraising and spending secret because of weak state and federal campaign finance laws.
Karofsky defeated incumbent Wisconsin Supreme Court Justice Dan Kelly for a 10-year seat on the high court. Throughout the race, Republican contributors and groups generally supported Kelly and Democratic contributors Karofsky.
Last active election: 2018