Political Ads Account for 2.5 Times More Air Time Than Election Coverage on Local TV Newscasts
Milwaukee TV stations air more crime, slightly less election coverage than 5-state
average; Madison stations air more campaign coverage than crime stories
November 21, 2006
In the month leading up to the 2006 mid-term elections, local television news viewers got considerably more information about campaigns from paid political advertisements than from actual news coverage, a new University of Wisconsin analysis shows. Local newscasts in seven Midwest markets aired nearly four and a-half minutes of paid political ads during the typical 30-minute broadcast while dedicating an average of one minute and 43 seconds to election news coverage.


